Our Brands
Atomic fashion mechanics
Atomic specializes in the design and distribution of international youth focused branded fashion items.

Atomic is not a brand collecting business. We work with brands that are credible and well managed, ensuring that they are sustainable long term proposition for our business, the brand owners and retailers in our market.

Brands which we currently represent include:
· EMILY THE STRANGE
 Womens streetwear with a cult status across the globe.
· TSUBO
 High end footwear inspired by Japanese influences.

Atomic is experienced in brand introduction to Australia’s leading retailers. We achieve penetration of new brands in the Australian market place through careful distribution and marketing. Our main aim is to drive the brands we represent into the marketplace with the objective of acquiring and satisfying customers.

Atomic has secured a solid account base for the major labels that we represent. Our current national account base totals over 300 customers. We have established long-standing relationships with many major retail chains and boutiques in Australia. We believe that maintaining relationships with retailers is very important in generating repeat business. Atomic focuses on growing sales while maintaining brand integrity and building long term retailer loyalty.